Mmd's Sofia office was established in late 2001, following the expansion of several of our pan-regional clients into the Bulgarian market. Since that time, our team has grown around a nucleus of strong local experts and experienced international professionals. The Mmd office in Bulgaria is focused on servicing multinational and Bulgarian companies looking to communicate within Bulgaria and abroad.
Mmd's Bulgarian office has strong technology expertise and has developed a distinguished track record with blue chip clients in this sector. For our technology clients in Bulgaria we offer thought-leading corporate PR and top-class B2B services and niche B2C PR services.
The second practice area developed by Mmd Bulgaria is Public Affairs & Corporate Communications. Its dedicated team of full time experts and outsourced consultants work for clients from a wide spectrum of sectors – energy, finance, IT as well as healthcare and pharmaceuticals. The EU pre-accession period for Bulgaria is making both the local and international players focus on specific public affairs and communication strategies. Services we provide in this area include public affairs, lobbying, corporate reputation management, CEO positioning, crisis and issues management and CSR. Our issues management team comprises of internationally recognised crisis PR experts, working in the CEE region for more than 10 years, and Bulgarian specialists who are particularly knowledgeable about the local market. Our CSR strategies maximize what is brought back to the community and achieved by the client through identifying the key areas for support in a continuous dialogue with different stakeholders.
The area of healthcare and pharmaceuticals became a key area of expertise for the Bulgarian team in 2003 when, building on the regional experience, it began helping key players on the local market solve complex legislation and communications issues.
Another fast-growing sector is Lifestyle & Consumer Issues. In Sofia, a team of four experts helps multinational clients reach Bulgaria’s high-end consumer markets through world-class communications strategies.
The Mmd client portfolio in Sofia features many of the worlds leading companies including AES, IBM, Intel, Lenovo, SAP and Visa International.
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